Understanding Group Buying and Social Commerce

Group buying is a term used for collective buying. In the case of group buying, there must be a minimum number of buyers who are ready to make a certain purchase. The price here is reduced to a great extent only because of this condition. This concept is mostly applicable in the case of cooperatives. Social group buying on the other hand is a combination of social media and group buying. Social...

Reasons to Use social media for E-Commerce for Marketing

Social media is the platform where you can do everything you want. It gives you the access to perform various kinds of activities. One of the most common this that social media is being used for is buying and selling of goods and services. This has off late become immensely popular. Social media e-commerce platforms allow sellers and buyers to come together, interact, and buy and sell goods. It...

Group Buying, A Modern Pattern of Shopping

Group purchasing is a type of internet shopping in which numerous customers join together to acquire a certain item in bulk at a reduced cost per customer. The notion of group buying, often referred as collaborative buying as well as crowd buying, leverages the strength of purchasing by bulk to reduce the price of every item. Such e-commerce approach results in a win-win situation for all...